Email providers such as Gmail and Hotmail would like you to download their custom email app, in order to better track you and target advertising. As a person with multiple email accounts on multiple services, I do not want many individual apps for reading email. One centralized email "Hub" would be useful.
Microsoft is pushing their Outlook app
for Hotmail. Using smartphone web browser to access Microsoft's Hotmail
results in the following intercept and encouragement to use Microsoft's
Then log in to Hotmail (or live.com or outlook.com) and Microsoft has
created an email which again encourages the user to download the
My favorite integrated email reader from BlackBerry and is named "Hub". Link to download BlackBerry Hub. Hub integrates email, text (SMS) and social media such as Twitter in to one interface in which you can prioritize messaging.